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Feb 15, 2022

What is a 'brand'? Why is it important? And how can your team 'build their brand'?

This week on The Mind Tools L&D Podcast, Ross G and Nahdia are joined by branding expert Professor Doctor Jonathan Wilson to explore these questions. We discuss:

  • personal branding
  • the benefits of building a brand
  • the effort required to connect with your audience.

For more from Jonathan, see:

Jonathan offers a course on personal branding at:

The book Ross mentioned, by Dorie Clark, was Stand Out:

In 'What I Learned This Week', Nahdia discussed research from McKinsey into 'The rise of the inclusive consumer':

Jonathan shared Jason Bell and Osi Umenyiora of The NFL Show discussing racism in hiring practices:

See more at: 

Jon also discussed the ongoing Joe Rogan backlash. See:


Ross discussed Allison Robicelli's night at Chicago O'Hare airport:

For more from us, including access to our back catalogue of podcasts, visit There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.

Connect with our speakers

If you'd like to share your thoughts on this episode, connect with our speakers on Twitter: