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Aug 3, 2021

'Jobs To Be Done' (JTBD) is a framework that can be used to define consumer needs and identify how to meet them. In this week's Mind Tools L&D Podcast, Ross G and Owen are joined by aNewSpring's Ger Driesen to explore how this can be applied to learning design.

We discuss:

  • what 'Jobs To Be Done' is
  • examples of Jobs To Be Done
  • how to apply this framework to your learning design challenges.

Show notes

Jobs to be Done, by Anthony W. Ulwick, is available as a free e-book at: 

Clay Christensen's 'milkshake' explanation is on YouTube: 

This article explains why you only need five users for user testing: 

Ger has blogged at:

And his colleague Corjan Bast also wrote on this topic, at:

In 'What I Learned This Week', Owen shared a study on 'bullshit ability as an honest signal of intelligence':

Turpin, M. H., Kara-Yakoubian, M., Walker, A. C., Walker, H. E., Fugelsang, J. A., & Stolz, J. A. (2021). Bullshit Ability as an Honest Signal of Intelligence. Evolutionary Psychology19(2), 14747049211000317.

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Connect with our speakers

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