Feb 15, 2022
What is a 'brand'? Why is it important? And how can your team 'build their brand'?
This week on The Mind Tools L&D Podcast, Ross G and Nahdia are joined by branding expert Professor Doctor Jonathan Wilson to explore these questions. We discuss:
For more from Jonathan, see: drjonwilson.com
Jonathan offers a course on personal branding at: futurelearn.com/experttracks/developing-your-personal-brand
The book Ross mentioned, by Dorie Clark, was Stand Out: dorieclark.com/books
In 'What I Learned This Week', Nahdia discussed research from McKinsey into 'The rise of the inclusive consumer': mckinsey.com/industries/retail/our-insights/the-rise-of-the-inclusive-consumer
Jonathan shared Jason Bell and Osi Umenyiora of The NFL Show discussing racism in hiring practices: linkedin.com/posts/drjonwilson_black-coaches-have-to-be-great-and-it-is-activity-6896410129554554880-fuyX
Jon also discussed the ongoing Joe Rogan backlash. See: linkedin.com/posts/drjonwilson_what-the-joe-rogan-backlash-reveals-about-activity-6894645124333133824-LtY7
Ross discussed Allison Robicelli's night at Chicago O'Hare airport: washingtonpost.com/travel/2022/01/11/ohare-airport-things-to-do
For more from us, including access to our back catalogue of podcasts, visit mindtoolsbusiness.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.
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