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Dec 5, 2023

Ever launch a workshop that no one attended or an e-learning module that nobody accessed? It’s surprisingly common: and one reason is that we’re not always great at marketing our L&D initiatives.

In this week’s episode of The Mind Tools L&D Podcast, Ross Dick and Owen Ferguson seek to reverse this outcome with the help of Ashley Sinclair from MAAS Marketing – the world’s only (we think) marketing agency focusing specifically on L&D.

We discuss:

·       Why L&D teams need a marketing strategy

·       What an effective marketing strategy looks like

·       How to measure the ROI of a marketing strategy


For more from Ashley, visit

Ashley’s podcast is at

The Mind Tools reports that were mentioned are available at:

Ashley also mentioned the LPI’s ‘Workplace Learning Report

In ‘What I Learned this Week’, Ross D discussed the BBC’s new series on Shakespeare.,

He also the Netflix series ‘Big Vape: The Rise and Fall of Juul’.

For more from us, including access to our back catalogue of podcasts, visit There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.   

Connect with our speakers   

If you'd like to share your thoughts on this episode, connect with our speakers:

·       Ross Dickie

·       Owen Ferguson

·       Ashley Sinclair