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Aug 13, 2019

You may have seen headlines claiming that the average human attention span has dropped below that of a goldfish. But what does the evidence actually tell us, and how should we apply it to learning design?

This week on the podcast, Ross D is joined by Owen and Jonathan Marshall, Head of Learning at the UK's Diplomatic Academy, to discuss: 

  • what we mean when we talk about 'average attention spans'
  • how environment affects our ability to focus
  • how L&D can win (or at least not lose) the battle for attention 

If you'd like to share your thoughts on the show, you can find us on Twitter @ross__dickie@owenferguson, and @LearningFCO.

To find out more about GoodPractice, visit or tweet us @GoodPractice or @GoodPracticeAus.

The growth mindset study Owen mentioned can be found at: 

'How Not to Run a Panel' by Yascha Mounk can be found on The Atlantic's website:

For a frustrating example of what UI means and why it matters, check out